It started as a family joke: with our three amazing girls, only two are ever happy at once. We call that 66%. Now it’s a brand for beautifully chaotic, hilariously honest, totally real family life. But we know family dynamics come in all shapes—so check out our 50% line too! One kid’s thrilled, the other’s in meltdown mode. We see you. Whether you're rocking 50%, 66%, or holding out for a miraculous 100%, we’ve got the gear for your kind of chaos.